We have acted for Benussi & Co, one of the UK's leading firms of specialist matrimonial lawyers, for a number
of years.
We were asked to position Benussi & Co not only as a city centre-based niche legal practice but also as a national practice. The client was keen to retain a link with their past identity but to also significantly move the firm forward to convey the depth in its offering of services, understanding and ethos.
A cleaner, sharper company image was developed, reinforced by a dramatic photo montage to convey the divorce process.
The identity was further refined three years later to reinforce Benussi & Cos specialisms. The identity and themes have been exploited thoroughly - from desert island themed receptions to discreet but highly distinctive umbrellas.
