The publication of the Birmingham Post Rich List is always a highlight of the Post’s editorial year providing, as it does, an insight into the wealthy and exceedingly wealthy citizens of the greater Birmingham area.
And we, in our own way, are pleased once again to have played our part – as we have done for the past 12 years.
There is something quite beguiling about Rich Lists. Most of us, of course, will never appear in one. Some people, it is rumoured, are annoyed if they don’t. Others, when they do.
Either way, they present a fascinating view of a world that, by definition, the majority of us do not occupy.
The Birmingham Post Rich list is particularly of interest to those working and living in the Midlands and whilst we, as a company, have never appeared in its pages (and neither do we ever expect to!), we are rather proud that our work has.
For the past 12 years, we’ve been privileged that each year we have been commissioned by Benussi and Co, the premier family law practice based in Birmingham, to design and produce their advertisement for the back page of the Birmingham Post Rich List. Sometimes the ads are topical linked to UK and world events. In other years, they pick up a thread or theme we think might appeal.
The inspiration for the 2017 ad is, perhaps inevitably, Brexit but it could just as easily have been Trump. Both offered us the scope to talk about relationships on a global scale. Eventually, we plumped for Brexit – as we wondered how many married couples might be triggering their own ‘Article 50’ this year.
However, for richer or poorer, we rather hope the latest ad, and the ones before, create a wry smile.
We’re also very grateful to Benussi & Co, as a long-standing client, for giving us the opportunity to give our creative minds something to mull over during the early days of each passing year, and to the Birmingham Post for continuing to research and publish the region’s definitive list.
Posted by the small team of three charged with creating Benussi & Co’s Rich List ad for 2017