Browsing through the numerous design blogs to which I subscribe, I usually have to sift through a rather staid selection of rebrand case studies or the ‘hottest new typeface’. Simply put, this rarely results in getting the creative juices flowing. But once in a while, I come across something truly creative, work that really inspires. It’s essential for a designer to keep abreast of what’s going on in the industry, something that really helps to feed innovative thinking when grappling with the next design brief that lands on the desk.
Recently, I stumbled upon the work of Finnish illustrator Janine Rewell; in particular, a campaign for South Korea’s largest shopping centre Lotte World Mall in Seoul. The Helsinki-based illustrator’s work is a whimsical blend of cute and colourful characters in an abstracted world – celebrating the simple joy of the start of spring (see much more here). When describing her illustrative work in the context of the Asian market for which it was created, she astutely points out, “…in the West, brands are often all about maximum product communication and are sometimes boringly grown up.” Now there’s a sentiment I can certainly identify with.
Playfulness is key
And how about this for some outside (or should that be inside?!) the box thinking? Moscow-based designer Nikita has created this playful packaging concept for pasta – that brown, ordinary cupboard staple that we normally wouldn’t give a second thought to. Here, he has utilised the window to great effect, revealing various hairstyles that play on the different pasta shapes.
So what about you?
Perhaps you’ve reached the stage where you feel your brand is a bit flat, or your company brochure somewhat tired. Why not take a look our way? Clarke Associates is a communications agency benefitting from an in-house design resource, which gives us a real edge when offering our clients a diverse range of creative solutions.
What’s more, our head of design Paul Chipperfield has recently completed the all-new Clarke Associates design portfolio, which showcases the highly creative solutions we offer. It includes case studies featuring illustration, corporate literature, website design, brand identity and advertising – the very best of our recent projects.
Paul would be very happy to drop by for a meeting if you’re interested in finding out how we might be of assistance. Alternatively, simply drop him a line at firstname.lastname@example.org, or call on 0121 702 2525.